Moh Collection was created by Michelle Mohaupt, a sales & marketing professional specializing in luxury travel.
Michelle’s passion for the industry began at a very young age, having grown up in luxury hotels that her father managed in both Mexico and Australia.
After beginning her professional career in a large financial services firm in Melbourne, Michelle followed her heart back to the travel industry to work as Marketing Manager for a group of exclusive adventure lodges in Chile.
She returned to Australia in 2012 and founded Moh Collection. Michelle has been a guest writer for a top Australian travel publication, sat on the board of ATALA (Australian Travel Association for Latin America) and headed Latin America Travel Week (consumer and trade expos) in 2016 & 2017.
Moh Collection is a boutique agency providing sales, marketing and public relations representation services in the Australian and New Zealand markets to luxury hotels and cruises in Latin America and around the world. We represent products that offer unique yet authentic experiences to their guests, showcasing the culture, history and wildlife of the destinations that surround them.
Moh Collection is an extension of its clients' sales & marketing team and the face of each product in the Australian and New Zealand Markets. We aim to increase market presence and ultimately drive sales across wholesale, retail, MICE and consumer channels.
Our services include the following:
Providing advice and input on the strategic direction of each client in the Australian and New Zealand markets.
Working in conjunction with our clients to develop annual budgets, marketing plans and sales strategies.
Organizing and implementing sales and marketing activities including campaigns, promotional events and familiarization trips.
Making personalized quality sales visits to key wholesalers and agencies throughout Australia and New Zealand.
Attending trade shows and industry events on behalf of our products.
Communicating with trade via trade publications, EDMs and webinars.
Assisting in building strategic alliances with other brands and products to maximize opportunities and benefits.
Maintaining detailed activity reports and databases.
Public Relations and Media strategy.